Turn Your Website Into a Lead Generation Engine
The ROI Shop creates 100% custom website ROI calculators for B2B companies. Each calculator is designed around your business, embedded directly into your website, and helps visitors quantify potential savings, calculate ROI, and request personalized financial reports.
Let's Talk Calculators100% Custom Calculators. Endless Possibilities.
Explore our interactive examples below. Every calculator we create is tailored to your business, from the design and branding to the questions, calculations, and reports.
- B2B Sales
Cost Per Demo
Estimate what product demos cost your sales team each year in salesperson and solutions consultant time.
Try Calculator: Cost Per Demo - Manufacturing
Downtime Reduction
Estimate what unplanned equipment downtime costs your plant each year, and what reducing it could save.
Try Calculator: Downtime Reduction - HR / HCM
Employee Turnover Cost
Calculate the financial impact of employee turnover and discover potential savings from improved retention.
Try Calculator: Employee Turnover Cost
Turn Your Website Traffic Into Qualified Sales Opportunities
The ROI Shop builds custom website calculators that help visitors quantify their business challenges and potential savings. Instead of filling out a generic contact form, prospects receive a personalized financial report, and your sales team gains a lead with a clearer understanding of their business needs.
100% Custom Design
Your branding, questions, and financial calculations.
Real-Time Calculations
Interactive financial results that update instantly.
Easy Website Embedding
Add your calculator directly to your website.
Lead Capture
Collect prospect information and calculator inputs.
Personalized Reports
Give prospects a financial summary they can share.
CRM & Marketing Integrations
Connect leads and results to your existing systems.
Lead Generation Calculator FAQ
What is a lead generation calculator?
A lead generation calculator is an interactive tool on your website that asks visitors for a few numbers about their business, calculates the financial impact of a problem your product solves, and offers a personalized report in exchange for their contact details.
What is a website ROI calculator?
A website ROI calculator lets prospects estimate the cost of their current situation or the return of your solution using their own numbers. Unlike a static landing page, it gives buyers a reason to engage and gives your sales team a value-focused starting point for the conversation.
How do interactive ROI calculators help B2B lead generation?
Interactive ROI calculators turn anonymous visitors into identified leads who have already quantified a business problem. The prospect's inputs and results travel with the lead, so sales can open the first conversation around value instead of a generic follow-up.
Does The ROI Shop build custom website ROI calculators?
Yes. The ROI Shop designs and develops custom interactive ROI calculators for B2B company websites. Each calculator can be tailored to a company's branding, value proposition, financial calculations, and lead capture requirements. Calculators can help website visitors estimate potential savings, understand financial benefits, and request personalized reports.