Value Selling Application Designed by a Salesperson for a Salesperson

After 16 years of selling software and struggling to beat the status quo...

Our founder, Michael Farber, experienced firsthand how difficult it was to convince buyers to invest in a solution, even when the benefits seemed obvious. The challenge wasn't always proving the product worked. It was proving the financial value of making a change.

Too many opportunities stalled because buyers couldn't justify the investment, champions struggled to secure internal approval, and the perceived risk of change outweighed the financial benefits. The biggest competitor wasn't always another software company. It was doing nothing.

That's why Michael founded The ROI Shop. He wanted to build a practical, easy-to-use application that helped salespeople move beyond features and benefits and have meaningful financial conversations with buyers.

Today, that same philosophy drives everything we build, including One-Click ROI, which turns sales call transcripts or discovery notes into interactive, prospect-specific ROI business cases in seconds.

Built from real sales experience. Designed for real sales conversations.

The ROI Shop Promise

We have your back

We will do everything in our power to ensure the project is a success. Unlimited free training is just one way we show, that we have your back!

Our passion

We are 100% committed to building the most effective, easy-to-use calculators that empower salespeople to sell more effectively.

Best practices

With hundreds of implementations under our belts, we incorporate best practices when crafting your calculator and provide expert guidance throughout the rollout, to ensure user adoption.

Value Selling Software, Training, and Tools That Sales Reps Actually Use

Value selling requires more than training salespeople to talk about business outcomes. Reps need practical tools to quantify and communicate the financial impact of their solutions during real sales conversations.

The ROI Shop combines interactive ROI calculators, guided discovery, customizable business cases, and unlimited training to help sales teams put value selling into practice. Our One-Click ROI technology makes adoption even easier by turning sales call transcripts or discovery notes into prospect-specific ROI business cases.

Does The ROI Shop provide value selling training and tools?

Yes. The ROI Shop provides interactive ROI calculators, guided discovery tools, customizable business cases, and unlimited training to help sales teams adopt value selling. We work with customers throughout implementation and rollout to ensure sellers can confidently quantify and communicate business value.

Prospects don’t care about features, they care about the bottom line!

It's not just a calculator; it's a crucial part of our sales arsenal. It has not only accelerated our deal-closures, but has given our reps the confidence to hold firm during price negotiations. If you're serious about transforming your sales game, The ROI Shop is the partner you've been waiting for.

Rex Gailbraith

CRO, Consensus