“No-Decisions” Are Your BIGGEST Competitor
Studies show that 40% - 60% of all sales opportunities will end in a no-decision outcome.
With spending down and leads on the decline... It’s now more critical than ever to prove your financial impact.
Happy Customers
When Buyers Need Executive Approval, ROI
Matters
Your champion may love your solution, but getting executive approval requires more than enthusiasm. Give them a defensible business case that quantifies the financial impact, demonstrates the cost of inaction, and makes your solution easier to justify.
Increase Win Rates
Our largest customer has seen a 3x increase in win rates when the calculator is used in the sales cycle.
Hover to learn moreImproving Win Rates by Just a Few Percentage Points Could Mean Millions
Your numbers
Deals needed to hit goal
800
Opportunities required
4,000
Projected lost opportunities
3,200
Revenue target warning
334
Opportunities needed per month
At your current win rate, you need approximately 334 opportunities every month to hit your annual revenue goal.
Increase Your Win Rate.
See the Revenue Impact.
20% → 25%
Potential additional annual revenue
$10,000,000
At the same opportunity volume and deal value
+200
more deals won per year
$200,000
more revenue per rep
Illustrative planning model, not a forecast. Opportunities are calculated from your sales goal and win rate, not actual pipeline history. Assumes unchanged deal size and opportunity volume.
YOUR DEMO IS NOT A CLOSING TOOL!
The days of a fancy demo winning the deal are over.
Decisions are now being made 2 - 3 levels up, and these folks will probably never see your demo.
The vendors that can arm their champion with a compelling and easy to understand business case will win the day!
Turn ROI Conversations Into Better Sales Outcomes
When buyers understand the financial impact of solving their problems, they're better equipped to justify an investment. The ROI Shop helps sellers build credible, prospect-specific business cases that demonstrate the value of moving forward instead of doing nothing.

Frequently Asked Questions
What our clients say
Don't Let “No-Decision” Kill Your Pipeline.
Schedule a call to learn more